Xbox One Reversal “Impressive,” Says Will Wright

Sim City creator Will Wright found Microsoft’s DRM policy reversal “very impressive.” In an interview with CNN, Wright shared his thoughts on Xbox One‘s approach to customers.

“Gaming has had a long history of piracy, but you can’t use DRM at the expense of the customers,” he said. “To see a company like Microsoft actually sit back, listen, and understand the fans and respond to them is impressive. For a company that size to be that responsive is great. These companies are the ones that obviously keep us in business and allow us to make games.”

Wright also said that players vocalizing their concern to better things for the majority is “really valuable,” although he knows it isn’t always the case online. “That part I think is great because that’s something that I’ve always believed in,” said Wright, “getting the players very involved not just after the game ships, but even before and try to listen to them.”

Not only is this good for companies, but fan involvement to this degree makes the users more than just a customer. Wright continued, “I tend to think of the fan base, especially the hardcore fan base, as co-developers. These people with a passion for your project are going to go out and sell your game to other people and pull other people in. The more they feel like they have some ownership over the process and they’re not just kind of customers, the better.”

Generally, Wright is on the consumer’s side, relating to the ability to own something you’ve purchased, and wanting to play it whenever and wherever you please. He understands the fan backlash toward Xbox One, he said, and likes Microsoft’s willingness to change to accommodate its audience.

Source: http://www.ign.com/articles/2013/06/25/xbox-one-reversal-impressive-says-will-wright

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2 thoughts on “Xbox One Reversal “Impressive,” Says Will Wright

  1. Hello! My name is Andrew. Great blog you have there. Interesting. I shall look further into it! I liked your post. Would you mind if you could check out my blog and probably give me a follow?

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