Business in the 21st century is undergoing a sea change, with commercial entities and their leaderships increasingly moving away from dicey and non-measurable marketing and public relation strategies to corporate reputation management.
There is a growing awareness in industry and management circles that in the warp-speed world of today, one wrong move can have you nailed, especially through social networking mediums such as Twitter and Facebook.
Proactive brand reputation management as opposed to enlisting public relation firms to deal with criticism and crises is the mantra for retaining a sound reputation and in turn possessing the potential to stimulate stock prices.
Given the existing market climate, a company’s success or failure is largely dependent on how it is recognized. Large enterprises are accountable to shareholders and investors. There is pressure to log in profit and more often than not, there is a wrong move. Slip-ups like reckless expansion and…
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