Microsoft, Blackberry dramatically slash prices of Surface and Z10 to boost sale

According to the report, the two firms are competing hard with popular brands like Apple, Google and Samsung in the smartphone and tablet market.

The two tech firms Microsoft and Blackberry have reportedly cut down on the prices of their flagship products in an attempt to boost sales.

Microsoft has cut down the price to as much as 30 percent of its 32GB Surface RT to 279 pounds from 400 pounds in the UK and Blackberry has cut the price of the Z10 phone to as low as 49 dollars in US with a contract, down from 199 dollars, BBC reports.

According to the report, the two firms are competing hard with popular brands like Apple, Google and Samsung in the smartphone and tablet market.

Telecom analyst, Tony Cripps said that competing with the Apples and Samsungs of this world is tough, and it’s a difficult climate to put out high-end products when the market is so dominated by a couple of players.

Cripps said that for Blackberry it is a crucial decision as it has to regain market share in smartphones with its new BB10 operating system and added that Surface’s success is perhaps not quite as important for Microsoft but if they want Windows 8 to be a key driver for the future, they need to get it into the hands of as many people as possible.

Microsoft spokeswoman said that the company is seeing great success with pricing and cover promotions over the past several months on Surface RT in the US and other markets, the report added.



LG launches the slimmest FullHD LCD, Optimus G2 likely to debut

LG, one of major display makers, has come up with the world’s slimmest FullHD LCD panel for smartphones. The high-resolution display will enable mobile manufacturers to figure out far thinner FullHD smartphones with no compromise to image quality and visual perfection. The new LG panel is slimmer at just 2.2mm, and has a very thin 2.3mm bezel.

Indeed, it makes the new LG FullHD panel the thinnest and narrowest among other FullHD LCD panels meant for smartphones. LG has further used a bunch of advanced technologies and features in the display panel for better touchscreen experience and more.

The Advanced One-Glass-Solution is one such feature that ensures better touchscreen exposure and the dual flexible printed circuits are housed between the touch film and panel in order to decrease the number of lines on the LCD panel by around 30 percent.

Furthermore, to enable great brightness, LG has utilized direct bonding system in the display. Moreover, its 1080 x 1920 pixels offer a full set of subpixels such as green, red and blue sub-pixel to form a traditional RGB matrix for perfection.

Finally, the new LG display offers brightness up to 535 nits to beat all other FullHD LCD panels out there. Its Ambient Contrast Ratio that results of 3.74:1 based on 10,000 lux ensures it can perform nice in bright sunlight also.

It looks quite sensible that LG will be making use of this display panel on its upcoming Optimus G2, which is expected to carry a 5.2-inch display on contrary to the former report that it would mount a 5-in panel. Perhaps, it might be the first device to roll out with the new FullHD LCD panel that can beat all its alternatives, which are up on the existing smartphones.